We make smart, simple, human devices that think and care about you everyday. To begin with, we’re transforming the way people use light switches and plug sockets around the world. We’ll always strive to make your life a tad easier – and the earth a tad greener.
One night, whilst studying for his GCSEs, Yasser our CEO came up with the idea for Den because he didn't want to get out of bed to turn the light off.
At 17, Yasser worked closely with a studio called DesignWorks to build a demo rig that he could show to media and investors.
Yasser dropped out of his A levels to focus full time on building Den from his student accommodation.
In 2016, Den received international publicity from the likes of Bloomberg TV, Sky News, Financial Times, The Guardian, BBC and many more. We also raised over £1.2m in funding, and built a team of some of the smartest and creative engineers to craft our products for the world.
We’re currently getting prepared to launch our products to serve millions around the world. We will be launching products onto the market soon.
We want to start out right
We love our planet
Our mission has always been to create products for the world that are both intelligent and considerate of our environment. We want to create a more energy efficient world and through the work we do at Den, we truly believe that we can make this a reality.
Meet our talented team
Over the last one year we have hand built a family who share the Den values. We've brought together some of the brightest minds, from all kinds of industries, that share our vision and are committed to the Den cause.